Market Research – Virtual beauty advisors
reach tipping point
Over the last five years, beauty brands have invested heavily in mobile, social media, augmented reality and other technologies. But consumers still lack access to the advice and expertise they need to buy online easily and with confidence in their purchases. To close this gap, more and more brands are exploring opportunities offered by virtual beauty advisors and other types of Facebook Messenger bots. During the last two years only, more than 25 beauty brands have launched a chatbot and all major beauty companies (L’Oréal, Estée Lauder, Coty, Unilever, Shiseido, etc) have invested in at least one project.
Given its strategic focus on the beauty industry, Automat commissioned Wakefield Research, an independent third-party research firm, to survey 1,500 U.S. beauty consumers. The research decodes shopping experiences and attitudes regarding makeup and skincare purchases, and explores the impact of technology and more particularly virtual beauty advisors on those purchases, both online and offline.
This report is for you if you want to:
- identify unmet needs that messaging experiences can help address
- understand how your consumers will perceive a beauty bot
- know which features make beauty bots most appealing to consumers
- discover which customer segment is most interested in virtual beauty advisors