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Discover our Case Studies

  • Sally Hansen

  • Every brand wants to engage their consumers in new and memorable ways, but by working with Automat, Sally Hansen did so in a way that was truly distinctive to their brand. Their "Festive Reds" chatbot garnered nearly 2.5 minutes of engagement per conversation, 85% email opt-in and collected more than 11,000 emails over the course of one 5-day campaign, enthralling consumers over the holidays and invigorating their ecommerce customer base.
  • Beauty Player

  • Cosmetic startup Beauty Player was so overwhelmed with orders that they couldn’t find the time to answer their customers’ questions. Find out how building an automated customer service chatbot on Facebook Messenger to address this issue ended up accounting for 40% (or $250,000) of their total monthly revenue.
  • Clarins

  • In an effort to diversify their digital marketing strategy, Clarins partnered with Isobar Taiwan to create a chatbot that would help them engage with potential customers. Discover how Clarins achieved a conversion rate that was 16 times superior to previous digital campaigns and quintupled their number of new customers.
  • CoverGirl

  • Noticing the trend of social media influencers taking the beauty industry by storm, CoverGirl reached out to Automat to create the world’s first influencer chatbot. Find out how this strategy resulted in 14x more conversations than average comments per social media post, with 91% earning positive sentiment and 48% of conversations leading to coupon delivery.
  • L’Oréal Beauty Gifter

  • Beauty giant L’Oréal partnered with Automat to launch a Facebook Messenger chatbot that could make personalized product recommendations and boost engagement. Discover how L’Oréal’s Beauty Gifter resulted in 27 times more engagement than their email marketing campaigns.
  • LXMI

  • Organic skincare brand LXMI lacked the resources to rapidly respond to every customer inquiry in Facebook Messenger. Partnering with Octane AI, they implemented chatbot technology that enabled them to directly respond to customers and increase their ecommerce revenue by 7%.
  • Sephora

  • Leading beauty brand Sephora wanted to encourage more clients to visit them in-store by allowing them to easily book appointments. Discover how their Messenger chatbot simplified the booking process and led to 11% increase in appointments while drastically reducing the number of steps needed to book a makeover.
  • Vichy

  • With the goals of driving ecommerce growth, building personalized consumer experiences and increasing brand engagement, Vichy partnered with Automat to launch a conversational chatbot in Facebook Messenger. The result? A 35% increase in average revenue per user and a 4x longer session duration than their website.
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