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WWD Fashion News Bot

WWD, or Women’s Wear Daily, is an online magazine that delivers some of the most trusted fashion and beauty industry news and analysis. Often referred to as “the bible of fashion”,  they count the industry’s biggest movers and shakers among their readership. As such, they are widely considered a highly reliable source for evolving trends and breaking news in the world of fashion and beauty. The journal has a rich history and has continued to expand its influence across the globe since being founded by Edmund Fairchild in 1910. The magazine switch from traditional newsprint to daily digital and weekly print editions in 2015.

How the WWD news bot works

WWD’s news bot gives users access to up-to-the-minute fashion and beauty news via Facebook Messenger in North America and Europe and WeChat in China. The first-of-its-kind fashion news bot, it offers many popular features including breaking news alerts, daily curated stories and the ability to browse a wealth of relevant articles from industry insiders. When users first interact with the WWD news bot, they are invited to choose from 7 different sections including Latest News, Fashion, Business, Beauty, Men’s and Runway. Users can then browse all the most essential industry information to their hearts’ content. WWD’s conversational bot is a key part of their digital-first strategy to reach a wide and diverse audience by pioneering in unique mobile content. The news bot is a perfect complement to their widely-respected online fashion and beauty publications.

Looking for your own news bot?

If you are interested in WWD’s unique fashion news bot, we can help you get your own beauty chatbot! Get in touch with our team and discuss your plans to enter the chatbot market or continue browsing our chatbot directory for even more inspiration.

Created by

WWD

Platform

Facebook Messenger

Category

Media & Influencers

Year

2017