Smashbox Cosmetics AI Chat
Smashbox Cosmetics is an award-winning brand, founded in 1990 by Davis and Dean Factor, great-grandsons of Max Factor. The two brothers created the brand in the legendary Smashbox Studios in Los Angeles, California. As beauty lovers know, Smashbox takes a problem-solving approach to developing flawless and feel-good makeup. Their passionate dedication to lipstick and primers has made them the leading face primer brand in the United States. Beyond their world-class energy and creativity in the beauty industry, they delight in sharing avant-garde makeup secrets with beauty lovers from across the globe.
How the Smashbox Cosmetics AI chat works
Smashbox Cosmetics’ AI chatbot on Facebook Messenger delivers a rich shopping experience. It provides shoppers with tips, shows off inspiring looks and let users “try on” makeup with augmented reality selfies. To match all shopping intents, users are greeted with different options when they first engage with the AI chat. They can explore products, try on virtual makeup, get ideas and inspiration, find a store and book an appointment. Product explorers have the option to find products for their eyes, lips or face, as well as the hottest newly-released goods. Users can then view product details, “try on” the product or add it directly to their bag. The bot also invites consumers to browse in vogue looks that they can try-and-buy from the AI chat window.
Aside from direct sales, the brand has stated its goal with the chatbot is to gain insight into consumer interests that it uses for content marketing and product development.
Looking for your own AI chat bot?
If you are interested in Smashbox Cosmetics’ augmented reality AI chat, we can help you get a beauty bot too! Don’t hesitate to tell us more about the chatbot project you have in mind or browse our chatbot directory for even more innovative ideas.