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Shiseido BeauCo Beauty App

Shiseido is one of the world’s oldest cosmetics companies, having been launched in 1872.  Ever since bringing its first sanitary toothpaste to market in 1888, the company has been focused on driving innovation in the world of beauty and personal care. The company believes in the fusion of beauty and culture, evident in its creative use of Japanese aesthetics. They employ cutting-edge R&D and technologies to innovate and provide their customers with safe and highly functional products. Shiseido also has a team of over 20,000 beauty consultants that build strong customer relationships as part of the company’s human-centric approach.

How the BeauCo beauty counselling app works

Shiseido’s BeauCo beauty counselling app was conceived to enhance their brand visibility among younger women in their teens and twenties.  They also wanted to create new consumer touchpoints beyond in-store consultants. The solution was to design an app that implements sophisticated AI to conversate in a natural manner and provide accurate beauty counselling. When users ask BeauCo a question, they are met with a brand mascot that shares beauty tips and tutorials and product information. The app’s conversational accuracy has been consistently improving, enabling the user to have more casual conversations ranging from food to relationships. Shiseido plans to continue advancing the app’s conversational ability, releasing new features and using data to determine the hidden needs of consumers. This is all the more impressive when you consider that the app is only available in the Japanese language, which has many more complexities than standard English.

Looking for your own beauty counselling app?

If you are interested in Shiseido’s BeauCo beauty application, we can help you get a beauty chatbot too! Reach out to our team and tell us all about your chatbot vision or continue browsing our chatbot directory for even more amazing inspiration.

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