Sephora France is the Crown Jewel of LVMH’s massive beauty empire. First launched in 1969, the brand has always prided itself on a comprehensive sales experience that allows users to try things out as much as they like while still receiving the guidance and expertise of staff. Working as a testbed for Sephora’s global digital teams, Sephora France sought to bring what they could of that same great expertise online.
How The Sephora France Chatbot Works
Sephora’s French consumers want to know what products are best for them – they spend hours deeply engaged and carefully considering products every time they shop. Working with Automat, Sephora deployed a chatbot that helped users shop in their skincare section, receiving product direction and the ability to get full skincare regimen recommendations across multiple brands and hundreds of products. This experience is also deployed on a conversational landing page within their website, enabling users to get a consultative, tailored messaging experience whenever they choose to shop with Sephora.
Looking for your web-based chatbot?
If your brand is interested in the Sephora France Chat build natively on your own site, we can help you get your own beauty bot! Tell us more about the chatbot project you have in mind today or browse our chatbot directory for more inspiration.