Madison Reed Hair Colorist Chatbot
Madison Reed is an online hair color specialist based in San Francisco that provides a personalized approach and expert guidance to give women a superior hair color experience. The company is partnered with respected Italian manufacturers that help curate its collection of high performance prestige hair color products. With a desire to constantly innovate, they created the Smart 6-free permanent hair color, which contains none of the harmful ingredients commonly found in other similar products. The company strives to build lasting relationships with its customers and employs expert hair colorists to answer any questions consumers might have. Their goal is to inspire confidence and empower women. Notably, they do not retouch any of their photography in order to remain as raw and authentic as possible.
How the Madi hair colorist chatbot works
Madison Reed’s hair color chatbot Madi was designed to help women find their picture-perfect shade. It was conceived as a 24/7 hair colorist that can be accessed anywhere, at any time. The experience begins when users send Madi a selfie to be analyzed using image recognition and hair localization technology and the bot accurately determines nuances much like a real hair colorist. Next, the chatbot asks the user some simple questions to discover more about their hair and the results they want. The chatbot will then recommend the perfect hair color as well as a few secondary options. Madison Reed has honed their algorithm to perfection using data based on over 2.5 million hair profiles. Once the user finds the perfect match, they can purchase the products directly.
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