Lancôme France AdBot
Lancôme is a luxury cosmetics and perfume brand founded in 1935 by the visionary perfumer Armand Petitjean. The legendary company’s name and logo were inspired by the Lancosme forest in the French region of La Brenne. Lancome offers a range of skincare, makeup and fragrance products rooted in French elegance. The brand introduced its first five first perfumes at the Brussels International Exposition in 1935 which won them acclaim and awards. Their La Vie Est Belle fragrance is currently the best-selling fragrance in France. Lancôme regularly works with world-famous celebrities from Julia Roberts to Lupita Nyong’o to promote its image of strong, independent, liberated women. They also run an online magazine that publishes beauty tips, makeup stories and tutorials, insider secrets and more.
How the Lancôme AdBot works
Lancôme France launched its AdBot strategy with S4M to allow their online visitors to have personalized interactions with the brand and increase customer engagement. This strategy has enabled Lancôme France to extend their reach and convert users directly from their smartphones. The AdBot allows users to describe their skin type and obtain a custom skincare routine. The Messenger chatbot delivers personalized product recommendations and gives users the opportunity to make purchases from the comfort of their home. Consumers can even choose to receive free samples of the products recommended by the bot so they can try before they buy. Lancôme can also track and measure engagement to adjust and improve their strategy in the future. This breakthrough strategy has lead to more qualified leads and amplified interest in their range of products.
Looking for your own Messenger chatbot?
If your brand is interested in the Lancôme France AdBot on Facebook Messenger, we can help you get your own beauty bot! Tell us more about the chatbot project you have in mind today or browse our chatbot directory for more inspiration.