Lancaster France Sunbot
Lancaster was founded in 1946 by industrialist Georges Wurz and cosmetics expert Dr Eugène Frezzatti. The company was created with the vision of addressing women’s skincare needs after the war. One of their first brand ambassadors was Princess Grace Kelly of Monaco. As beauty became a mark of personal identity in the 1960s and women experienced liberation in 1970s, the brand began to tie its imagery with the sun, sensuality and hedonism. Today, Lancaster counts over 40 years of expertise in innovative sun protection products and forever changed the world of sunbathing with their trailblazing “sans soleil” tanning creams and makeups. They have over 500 patents, 100 awards and 200 scientific publications, and they have a global presence with products that are sold in 56 countries.
How Lancaster’s Sunbot works
Lancome’s Sunbot is the beauty industry’s first sun-themed chatbot. It was conceived to help consumers find the best sun care product for their unique skincare needs via interactive questions on Facebook Messenger. The chatbot allows users to explore Lancaster’s sun protection product range, as well as discover the season’s featured products and the brand’s expertise. The bot also includes a summer contest that gives users the chance to win free gifts. Branded as a real personal solar assistant, Sunbot lets users consult Lancaster product information and order the items that interest them at the tap of a finger. This focus on the mobile market has helped Lancaster discover new potential consumers and directly target people looking for the best sun protection.
Looking for your own Messenger chatbot?
If your brand is interested in the Lancaster Sunbot on Facebook Messenger, we can help you get your own beauty bot! Tell us more about the chatbot project you have in mind today or browse our chatbot directory for more inspiration.