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Kiehl’s Messenger Chatbot

Kiehl’s was conceived in a New York pharmacy. Since 1851, it has been offering consumers effective, highly-concentrated skincare products made from natural ingredients. The iconic brand has maintained an unshakable commitment to quality. It employs a passionate team that strives to meet each consumer’s unique needs and delivers superior customer service. They have also build a reputation of generous philanthropists, supporting numerous humanitarian causes and helping local communities.

How the Kiehl’s Messenger chatbot works

The team had one goal when creating their Kiehl’s Messenger chatbot. They wanted to provide online the interactions that consumers could have with customer representatives in-store. To do so, the chatbot helps users solve customer service issues and makes personalized recommendations. It provides different shopping options to users, allowing them to perform searches organized by product type, skin concerns and more. When users begin their first interaction with the Facebook Messenger chatbot, they meet an interesting variety of choices. Those include improving their skincare routine, starting an expert consultation, signing up for early access to new products and special offers, locating a Kiehl’s near them or interacting with customer service.

Users that opt to boost their skincare routine are prompted into a fact-or-fiction guessing game. In an amusing and interactive, this game highlights natural ingredients and leads users to a product detail page where they can make a purchase. The expert consultation prompt allows consumers to find the perfect gift for someone, discover a fresh product, find suitable skincare products and explore formulas for men. Each option features a set of questionnaires that will guide users to specific products based on personal preferences.

Looking for your own Messenger chatbot?

If you are interested in Kiehl’s fun and educative Messenger chatbot, we can help you get your own chatbot! Give us the lowdown on your Facebook Messenger bot ideas or head on over to our chatbot directory for even more inspiration.

Created by

Kiehl's

Platform

Facebook Messenger

Category

Skincare

Year

2017