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Estee Lauder UK’s Makeup Bot

Estee Lauder UK is an industry-leading beauty company founded in the 1940s. Sold in 150 countries, Estee Lauder has a diverse portfolio of over 25 prestige brands that offer creative and innovative makeup, skin care, hair care and fragrance products that are recognized worldwide. Estee Lauder’s makeup bot was launched on the Facebook Messenger platform in 2016 and helps makeup wearers find the perfect foundation at their fingertips.

How Estee Lauder’s makeup bot works

Estee Lauder UK’s Facebook Messenger makeup bot is designed to help users find a custom nighttime skincare routine or their perfect foundation match. Users that opt to find their nighttime routine are met with a trick question that cleverly informs the user why a nighttime skincare routine is beneficial. After determining how much time the user can dedicate to a nighttime routine, the makeup bot then prompts the user to choose their desired results and the main benefit they are looking for. Potential customers are then shown the best product recommendations that match their interactions with the chatbot. At this stage, consumers can read reviews and buy the product directly if they are satisfied. Similarly, if users opt to find the perfect foundation, they are guided to the best-fit product based on finish, shade and undertone. Estee Lauder’s makeup bot also offers a learning experience along the way with informative, eye-catching videos. Users with more specific questions are also invited to live chat or message a representative for more ample information.

Looking for your own makeup bot?

If you are interested in Estee Lauder UK’s clever makeup bot, we can help you get your own beauty bot! Don’t hesitate to tell us more about the chatbot project you have in mind or continue browsing our chatbot directory for more inspiration.

Created by

Estee Lauder

Platform

Facebook Messenger

Category

Makeup

Year

2016