Estée Lauder Lip Artist
Estee Lauder was launched by its visionary namesake in 1946. Today, the company is an iconic global leader in the beauty industry and counts over 46,000 employees in more than 150 countries worldwide. Estee had an unrivaled instinct for what women desire. She came up with the idea of ‘Gift with Purchase’, which was revolutionary at the time and is now an industry standard copied by countless other companies. She was a true pioneer in the beauty world and took a hands-on approach to each new store that she opened. The brand still embodies the core values established by Estee almost a century ago: generosity, integrity and entrepreneurship. Its products are made using only the highest quality ingredients and it continues to offer innovative and sophisticated products to women from all walks of life.
How Estee Lauder’s Lip Artist lipstick chatbot works
Estee Lauder launched Lip Artist, its lipstick advisor chatbot, in 2017. It was designed with the goal of helping women find the perfect lip shade. The conversational bot uses ModiFace augmented reality technology to allow users to browse and virtually try-on the company’s full range of lip shades. Facebook users can answer a series of questions to determine personalized lipstick shade recommendations that can be previewed and purchased online. The lipstick bot also contains a unique feature that allows users to snap a photo of any object and find a matching shade of lipstick. Estee Lauder embrace this modern form of customer engagement to give its sales a significant boost by reaching a new audience on Facebook.
Looking for your own augmented reality chatbot?
If you are interested in Estee Lauder’s Lip Artist chatbot, we can help you get a beauty chatbot of your own! Don’t hesitate to tell us more about the chatbot project you have in mind or browse our chatbot directory for even more innovative ideas.