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Cover FX Shade Finder

Originally started to help patients with skin conditions, Cover FX is now a highly successful brand offering 40 shades of foundation to women worldwide. The brand creates high performance award-winning formulas and is dedicated to innovation and personalization. Their products are made with vegan, skin-friendly ingredients to help women feel good about the foundation they wear. Their goal is to empower women to be themselves and  explore their creativity with makeup that builds real confidence. In 2017, Cover FX launched a successful campaign called #NudeIsNotBeige to highlight the diversity of women’s skin tones and give women with darker skin tones more choice in an industry where they often feel underrepresented.

How Cover FX’s shade finder works

Since 40 different shades of foundation offered by Cover FX can be slightly overwhelming, the brand decided to launch a shade finder chatbot on Facebook Messenger in 2017. Send a message to the chatbot to receive a greeting with several different options. At this stage, users can find the perfect shade among 40 choices, find a foundation by formula, skin type or finish, ask for help, join a rewards program, invite their friends or become a Cover FX VIP.  Users that choose one of the first two options will be redirected to the brand’s website to take the desired quiz and be recommended the best product for their skin. The chatbot makes the process of finding the right foundation a breeze and lets users make confident purchases without visiting a store.

Looking for your own foundation shade finder?

If you are interested in Cover FX’s foundation shade finder, we can help you get a beauty chatbot of your own! Don’t hesitate to tell us more about the chatbot project you have in mind or browse our chatbot directory for even more innovative ideas.

Created by

Cover FX

Platform

Facebook Messenger

Category

Makeup

Year

2017