BoxyCharm bills itself as the best monthly beauty and makeup subscription box. When users sign up, they receive 4 or 5 full-size makeup and beauty products in every box. Each subscription box has a minimum value of $100 and contains items in a variety of beauty categories. Subscribers can then explore their beauty by watching tutorials shared in the brand’s Charmer community on social networks. Members also receive exclusive offers from well-known beauty brands and can participate in free product giveaways. BoxyCharm also offers reward points called Charms that can be redeemed in their online store. These can be earned by leaving reviews and referring your friends. Subscribers typically receive their boxes 5-15 days after signing up.
How the BoxyCharm Assistant works
Your first interaction with the BoxyCharm Assistant on Facebook Messenger will lead you to a Main Menu. Here, you have the option to join BoxyCharm, learn more about how their subscription service works, view their past boxes, read frequently asked questions or share BoxyCharm with your friends on social media. The past boxes feature is a great marketing tool to incentivize users to convert by allowing them to preview the products subscribers have received in the past months. Choosing ‘How It Works’ shows users a simple 3-step process for each beauty box. Users that opt to join the subscription service will be presented with four subscription options and can try one month to see if they enjoy it enough to extend their membership.
Looking for your own beauty bot?
If your brand has its own subscription box and you are interested in the BoxyCharm Assistant on Facebook Messenger, we can help you get your own beauty bot! Tell us more about the chatbot project you have in mind today or browse our chatbot directory for more inspiration.