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Bobbi Brown Cosmetics

Bobbi Brown Cosmetics is a global prestige beauty brand that empowers women to embrace and enhance their individual beauty. Founded in 1991 by makeup-artist-turned-entrepreneur Bobbi Brown, the brand offers universally flattering products created with uncompromising quality and an intuitive sense of what every woman wants: to look and feel like herself, only prettier and more confident.

How The Bobbi Brown Cosmetics Chatbot Works

Bobbi Brown’s consumers know it for the natural look and, with that in mind, Bobbi Brown Cosmetics wanted to engage consumers in a more natural way. Working with Automat, Bobbi Brown deployed a chatbot that helped users find foundation, “get their glow”, speak with a real makeup artist and provide complete skincare recommendations that increase ecommerce conversion and take engagement with the brand to new heights. Supported by the brand’s existing content and promoted with Facebook Click-to-Messenger ads, the bot allowed the brand to continue to grow through new channels while staying close to the consumers who have always shown them love.

Looking for your own Messenger chatbot?

If your brand is interested in the Bobbi Brown Cosmetics Chat on Facebook Messenger, we can help you get your own beauty bot! Tell us more about the chatbot project you have in mind today or browse our chatbot directory for more inspiration.

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