Allure Beauty Assistant
Allure is a beauty magazine offering tips, trends and product reviews. They are an influential insider’s guide to woman’s total image. Their print magazine enjoys a readership of over 6 million people while their online audience is over 4 million. The brand’s mission is to study and celebrate beauty and fashion while exploring topics in a broader cultural context. The popular magazine also offers a monthly beauty box with deluxe-size brand-name products curated by the publication’s editors. Those who subscribe also receive a mini-magazine with special content. Allure is also well-known for its Best of Beauty awards, which finds the most ground-breaking and effective products on the market. Products must undergo a rigorous testing process before being announced as a winner.
How the Allure Beauty Assistant works
The Allure Beauty Assistant is a web-based chatbot that users can access via the magazine’s website or as a mobile app. The bot helps Allure boost its affiliate revenue by recommending items from its Best of Beauty awards based on a series of questions answered by users. Allure’s Beauty Assistant also allows the brand to increase the scope of its e-commerce strategy while making profitable use of its position as a trusted source for beauty reviews. The company’s team decided to make the bot web-based due to potential discoverability issues on platforms like Facebook. The bot has a laid-back and friendly tone similar to the magazine, which makes users feel like they are speaking to someone on the editorial staff. In the future, Allure plans to include their full library of product reviews in the bot to maximize profitability.
Looking for your own beauty assistant?
If you are interested in developing a solution similar to the Allure Beauty Assistant, we can help you get your own beauty bot! Tell us more about the chatbot project you have in mind today or browse our chatbot directory for more inspiration.